Your customers need to feel that they are getting something that others aren't when you approach them with an SMS. Your value offering needs to be compelling and it needs to be well timed. As a rule of thumb, ask yourself if you were interested in receiving and taking action on the SMS yourself?
If the answer is yes, you are very likely to enjoy a great response rate. If the answer is no, you might wish to reconsider the value offering in the message. Good SMS content can come in the form of freebies, discounts, mobile coupons, reminders, links to free applications, competition entries, mobile video, alerts etc. Just sending out a vague sale alert tends to come across as spam and will most likely result in an optout.
Always engage your customer by adding a call-to-action. You can use SMS keywords to have people reply to the message or you can guide them to a mobile optimised site, ask them respond with a phone call etc. Use verbs like go, see, click, reply and call.
If you would like to view how our mobile site landing page works and looks like, just go to www.slinteractive.com.au on your mobile. You will automatically be presented with a mobile optimised version of our site.
By displaying the business name as the sender of the message makes your communication look and feel professional. Remember that since it's not a number, recipient cannot reply to it so you still have to have an opt-out method in your message. We recommend using a our special short URL - www.stoptxt.info
This short URL links directly to our mobile optimized SMS Blacklist Tool, allowing people to optout from SMS campaigns. You can also add URL's to mobile web pages, Google Maps, Mobile Coupons and even streaming video.
Having a specific call-to-action is essential, but it should also be measurable. With our SMS sending solution you can easily track the success of your delivery, such as how many people received your message and how many people opted-out. These statistics are a good guideline as to how successfull your campaign is, but there are many additional measurement techniques that you could use.
If you have included a short URL in your SMS, you should always track how many clicks that link is generating. You can also use analytical tools, such as Google Analytics, for measuring the clicks on your landing page or on your mobile site. Naturally, one the best ways to measure your SMS campaign succeess is to measure its impact on sales, customer traffic or number of received calls or enquiries.
Every successful SMS competition or Trade Promotion campaign starts with careful planning. Before you proceed any further, define exactly what your business objectives are and clearly identify how you will engage with your target audience.
Here are some specific business benefits to consider:
Take your time to define key objectives and be realistic and specific about your goals before you launch. We have been doing promotions for years and are always happy to help you and provide our insight to maximise your value.
Autoresponse messages provide not only an excellent opportunity to thank users for engaging with your campaign, but they are also great in driving traffic your way.
Every campaign should take full advantage of this with a clear call-to-action that you can measure.
If you are looking to maximise the number of entries you should keep things as simple as possible. SMS contests can have different barriers to entry depending on the format of the entry.
Asking people to MMS videos or images demand more time and attention and have the highest barrier to entry as compared to a simple call-to-action with just one word.
For example: 'SMS the word DEMO to 0400 733 733'.
If your competition has a random draw element in it, you must use providers, such as SL Interactive, that have an approved Electronic Drawing System by all relevant Australian Gaming and Lottery Authorities.
Our Messenger system makes abiding to the unsubscribe rule very simple. All you have to do is make sure that all your commercial messages have the following link at the end of your message:
This link takes the user to a simple mobile optimized black listing tool where they can optout at their convenience. The same URL also works from a normal computer in case the user cannot access with their mobile phone.
If you are using one of the system default numbers as the sender of the message, you can also ask user to optout simply by replying to the message with the word STOP.
The built-in Address Book keeps tracks all unsubscribe requests and flags all such contacts as 'Optout' in your Address Book. The system remembers these contacts and it will not allow you to send any more messages to them in the future.
Purely factual messages with no commercial content whatsoever are exempt from the Spam Act.
The below tutorial video demonstrates how to quickly sort data in Excel. This is a very handy feature to use when you wish to make sure that you only have valid mobile numbers in your column.
Simple choose the column that has mobile numbers in it and sort it numerically. After the column has been sorted it's easy to remove rows that do not look like valid mobile numbers.
In this video you will learn how to remove duplicate values from your columns.
This demo will show you how to copy and paste email addresses from a text and save them as a CSV file in Excel. You can use the same process for mobile numbers too.