Australian Trade Promotion and Online Competition Setup and Management

Trade Promotions, Instant Wins, Random Draws & Competition Setup & Management

We help agencies, businesses and brands save time, resources and make more money with online competitions and consumer promotions that engage. We are experts in SMS & online competition setups, instant win promotions, such as spin to win- and scratch & win competitions as well as unique code and proof-of-purchase campaigns.

  • The team at SL Interactive are so great to work with, their Instant Win platform is a big hit with our clients and having access to data in real time means we always stay on top of our brand activations, ensuring the best result possible for our clients.

    Nothing is too much trouble, highly recommend!

    Rebecca Burns, Activ Brand Management
  • The team at SL Interactive have helped me out on a number of quick-turn-around projects, and are great to deal with, quick with quotes and always manage to hit my deadlines no matter how tight.

    They also know the promotions space really well and have a great platform that allows real-time analysis of performance so you can adjust things to ensure you're hitting your goals.

    Highly recommended.

    David Whitla, The Promotions Factory
  • The work that the team at SL Interactive did to get up and running in a limited timeframe was amazing!

    Our tipping competition was predicated on having a virtual balance to tip on each race and we required the added flexibility of fluctuating odds leading up to each race - this requirement disqualified many other providers.

    Not one requirement we needed was a problem for SL Interactive and the promotion was an outstanding success!

    We cannot recommend SL Interactive more highly.

    Aidan O'Moore, TAB Corp
  • Just a quick note to say thank you for all of your help with our campaign, your team has been incredible!

    I briefed the entire client team this morning on the campaign and it was really lovely to hear them talk about our work in such a positive and exciting way

    Mia Kuypers 3Phase Marketing

How to Create Beautiful Promotions that Engage?

Not sure where to start with your promotion? What would be the right mechanic for your target audience or what prizes would be most enticing?

How many winners would you reward? Would you offer instant win possibility? How to setup Spin to Win or Scratch and Win competitions? How about terms & conditions and permits? How do SMS competitions work?

Do you have an Australian licensed system for electronic draws? How do you view all the entries? Can you export data? Is the data secure and always hosted within Australia? The list of considerations is painfully long when it comes to setting up and managing successful trade promotions...

  • Chocbusters Instant Win Online Promotion
  • Intergrain Online Promotion
  • Win With Peters Instant Win Promotion

...luckily, we're here to do the painful stuff so that you don't have to.

We can assist with every aspect your promotion including setting up the most engaging entry mechanics, pages or portals, generating unique codes, drafting of Terms and Conditions and lodging the permit applications.

Our competition platform automatically validates all entries and we will also take care of the prize draws along with the fulfillment of prizes.

If needed, we can also assist in the development of prize concepts and sourcing virtually any type of prize reward from gift-with-purchase premiums, to cars & holidays, right through to money can't buy experiences. Our network of partners & buying power ensures you always pay well below retail value.

Sound good? Contact us for next steps

Our Platform for Competition Entries

The Campaign Manager platform is purpose-built for the Australian market to power everything from SMS competitions and instant win promotions to online competitions as well as proof-of-purchase campaigns, such as unique code competitions and cash-back campaigns.

It has been the backbone of major consumer promotions for many iconic brands, such as: Dulux, TAB, F1, Melbourne Storm, AFL, NRL, Ice Break, Heinz and MYOB.

Campaign Manager

Our software is designed for Australian promotion campaigns including: SMS competition entries, instant win promotions, proof-of-purchases, Spin to Win promotions, Scratch and Win competitions, surveys, polls, quizzes and unique code promotions. Below are some of the features of the platform:

  • Web/Text Message/Social Media
  • Safe, Secure + 100% Australian
  • Spin to Win and Scratch to Win
  • Insured Major Prize Games
  • Approved Random Draws
  • Optin Database Capture
  • Unique Code Validation
  • Exporting of Data
  • Google Analytics
  • Facebook Pixels
  • Live Dashboard
  • Autoresponses
  • Instant Wins
  • Licensed Random Draw Software
  • SMS, Online and Socia Media Promotions
  • Run and Track Multiple Competitions at the same time

What is the cost of running an online or a Text & Win competition?

With most competitions that we create and setup, the cost per unique lead is typically measured in cents. Having setup thousands of trade promotions and tens of millions of entries for some of Australia's most iconic brands, we have streamlined processes for any type of competition or promotion strategy.

As a rule of thumb beauty and simplicity are key factors for success. Simple and beautiful trade promotions usually result in higher conversion rates. When you combine beauty with great prizes, simple entry mechanics as well as instant wins or rewards, you are more than likely to have a successful promotion that will have your customers coming back for more.

We are also proud of the fact that there are no third parties in between as we operate our own 100% Australian competition platform with its built-in and licensed electronic draw feature - which means better overall security, privacy and value for you.

Contact us for an estimate now

How to Engage with Existing Customers?

If you already have an existing customer database, it's time to make it work for you. Meet Messenger - an online Australian SMS messaging service that helps your business or brand save time, make more money and minimise effort. You can trial it instantly and for free at

SMS Messenger

SMS Messenger is the best SMS marketing platform for business. Use it to increase your sales with SMS offers, save costs by reducing no-shows for appointments or attract more foot traffic for your events. It's simple, beautiful and powerful.

  • DIY or fully managed sends on your behalf
  • Use your business name as the sender; or
  • Get your own virtual business SMS number
  • Your own address book for contacts
  • Create groups in your address book
  • Scheduling of text messages
  • Automated optout management
  • Upload contacts from a file
  • Use your own time zone
  • 24/7 delivery reports
  • Click for Free Instant Access
  • SMS Messenger - Simple Mobile Marketing for Australian Business

SMS Messenger Testimonials

  • Getting SL Interactive on board at the Melbourne Storm has been like a breath of fresh air in the web SMS area at the Club. I would thoroughly recommend SL Interactive to anyone wishing to use the best and most cost effective messaging provider in the market.
    Chris Appleford, Melbourne Storm
  • We've been using SL Interactive’s SMS marketing services for over 5 years across our 4 companies and I couldn't recommend it higher. It's reliable, fast, very cost effective and works hand-in-hand with any other marketing campaigns we run.
    Corinna Essa, Social Media Worldwide
  • What we love is the ease of the SMS Messenger Service. It is a cost effective way to keep our clients informed and up to date with what is happening in our business.
    David Wescon, Vision Personal Training

Snapshot of Our Work

We are one of the pioneers of digital & mobile marketing campaigns in Australia. In our quest for perfection, we help agencies and their brands with trade promotions and campaign activations using only proven and effective concepts that create engagement and increase sales.

Transform with John Frieda Online Promotion

Transform with John Frieda

in Web

Online promotion across Australia as well as New Zealand with receipt upload and daily winner mechanics.

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Text to Win Case Study: Paul's Iced Coffee

Paul's Iced Coffee 60th Birthday Cash Bash

in Custom

Instant Win $500 cash prizes awarded daily to people who purchased and texted in the unique code found in the product.

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Gorilla Spin to Win Promotion

Spin to Win with Gorilla

in Web

Spin to Win digital promotion with proof-of-purchase receipt uploads, instant win mechanics as well as an insured major prize game.

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Scratch & Win Promotion Case Study: PFD Food Service

Scratch to Win Instant Cash Prizes

in Web

With this trade-only promotion, customers scanned a QR code inside a trade puplication, then used their latest invoice numbers to scratch and win instant cash prizes.

Read More
Perfect Plate Dining and Voting Competition

Perfect Plate Dining and Voting Competition

in Custom

We worked together with ClubsNSW in creating and building a custom platform and a program to celebrate in-venue dining, where the public could vote for their favourite dishes across 13 regions around NSW.

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Melbourne Storm

in Messaging

Game Day promotions as well as membership communications.

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Glue Store

Glue Store

in Messaging

VIP offers to a national optin customer database.

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Ice Break

Ice Break SMS Promotion

in Messaging

Buy a specially marked Ice Break-ice coffee and SMS the unique code inside the cap to win a sports car.

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MYOB Shop Small Campaign

in Custom

Web and Social Media campaign for MYOB and the Shop Small movement.

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Olympic Committee - Finland

in Messaging

Official text message communications provider for the Finnish Olympic Committee for Sochi 2014 and Rio 2016.

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Grants 25 YO App Promotion

in Custom

Grants 25 YO Whisky proof of purchase promotion via Swipefied App.

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Bombay Sapphire

Bombay Sapphire Web Promotion

in Web

Purchase a specially marked bottle of Bombay Sapphire from a participating store and locate the unique code inside the packaging.

Read More

Get In Touch!

Ready to start your next amazing promotion? Please get in touch with your details using the form below. For promotion support let us help you through

1/22 Buchanan Road, Brooklyn, Vic, 3012

+61 433 188 903




  • NRL
  • Storm
  • Bulldogs
  • AFL
  • Collingwood
  • Hawks
  • NOC
  • Dulux
  • Heinz
  • MYOB